How effective is the combination of your main products and ancillary texts?

I believe that the combination of my work well together as they all consist of the same themes and ideas. All three of my package, the music video, the Digipack and the magazine advert, all contain the character drawings I had done for the video. It makes it so that they can all be recognised as the same thing and so will promote each other. I also made sure that the text was the same – the same font and colour – in order to make them more recognisable.

The magazine advert. Created on Photoshop and Microsoft Word 

The inside of the Digipack, the right panel being where the  CD would sit.

The Outside of the Digipack. The right being the front cover and the middle being the back cover.

For example, the magazine advert is eye catching and uses the same anime idea of the Digipack and video. So if someone saw the magazine advert then saw the Digipack, they would remember seeing it before and so it would catch their eyes. That works also because the pictures are almost the same on the magazine and on the front of the Digipack.

The music video is likely to be shown on Youtube rather than the traditional media of music channels as more people use the internet these days to look at certain music videos. This wouldn’t necessarily be a bad thing however, as most people tend to buy things over the internet as well, meaning that if someone saw the video on Youtube then they would very easily be able to go over to Amazon and buy the Digipack. It would perhaps lead to more sales of the Digipack through to convenience more than anything.

Other than being on the internet though, the Digipack is most likely to be seen in shops. In order to stand out from all the other CD’s around, I had to make sure that it was different. This is why I used the anime style on the front cover as it catches your eyes. It also uses quite bright colours which helps it to be eye catching and would be more likely to get people to buy it. As usual CD covers often have real people my one is different and so is more likely to be picked up from the shelf. It is not so different that it doesn’t follow the conventions, but it is different enough to be spotted.

This is a bit like the Gorillaz, though in a different style. The Gorillaz use cartoons in both their CD’s and in their video’s. In their video they get the cartoons to sing the song and so continue that theme across, the characters in the video’s becoming the band members.

Gorillaz - Feel Good. Official music video



My video that relates to The Gorilliaz



The Gorilliaz video.